Time was that a craggy ‘Clint Eastwood’ stare into the distance was manhood personified, but the times, they most definitely are a-changing… As Clint narrows his eyes at his adversary, we can’t help thinking ‘someone should have told him about sunscreen, and an exfoliating facial would do wonders for him’.
Men have always groomed themselves, but the amount varies on the spirit of the age. Since the dawning of the age of the ‘metrosexual’, skin care and grooming have become mainstream again, and the hipster revolution has spawned a whole new industry in beard oils and moustache waxes. But caring for your skin goes well beyond fashion. Looking after your body’s largest organ gives you long-term returns in health and socially.