Zehra with Peptan Collagen is a premium beauty supplement launched in 2012. I wrote all website, leaflet, and training manual copy.
This required detailed research into the product as well as ensuring labelling laws (health claims, etc.) were strictly adhered to.
The product was aimed at the high LSM older woman (and, later, man). The copy had to convey some fairly complex concepts, including scientific research, in an interesting and understandable manner.
Aromatherapy is an information-driven product: you have to know how to use it in order to use it effectively. Having established itself as an authority and trusted resource in aromatherapy, a quick reference-style product guide was required.
I wrote the copy and collaborated on the design.
B&F ProdBrochure 2012 P1-12
A leaflet for Fisantekraal Animal Welfare to be handed out to pet owners after their dog or cat has been sterilised. For leaflets used within the township, writing needs to be kept simple and understandable. Because the majority of residents are Afrikaans-speaking, I wrote the leaflet in Afrikaans.
One of a series of posters I designed to showcase Fisantekraal Animal Welfare’s dogs up for adoption; they were used for awareness at a large sports event at a school in Durbanville.
The official Fisantekraal Animal Welfare leaflet, which is handed out at veterinary practices and other venues.