Website and training manual copy: Zehra (home)

ZehracZehra with Peptan Collagen is a premium beauty supplement launched in 2012. I wrote all website, leaflet, and training manual copy.

This required detailed research into the product as well as ensuring labelling laws (health claims, etc.) were strictly adhered to.

The product was aimed at the high LSM older woman (and, later, man). The copy had to convey some fairly complex concepts, including scientific research, in an interesting and understandable manner.

 

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