The regular Bach Original Flower Remedies brand page was designed as a longer advertorial. With such an information-driven, premium niche brand, providing advice and education about the benefits is crucial.
This is a selection of the Bach Original Flower Remedies brand page I wrote for Vitalise magazine between 2008 and 2014.
I was also brand manager for Bach Original Flower Remedies from 2012 to 2014.
The regular Burgess & Finch aromatherapy brand page was designed as a longer advertorial. The article had to inspire and inform, and encourage the reader to try the products. This is a selection of the Burgess & Finch brand pages I wrote for Vitalise magazine between 2008 and 2014.
I was also brand manager for Burgess & Finch from 2012 to 2014.
The Sister Lilian Remedies brand page in Vitalise magazine was a little more advertorial than article, but more article than pure advertorial! Either way, the aim was to mirror the style of the Sister Lilian (the midwife) brand and present useful information on common situations, while informing about the product.
I was the brand manager for Sister Lilian Remedies from 2012 to 2014, and wrote the page from 2011 to 2013.
The regular page (from Vital Club Magazine) was based around existing herbal products within the brand range.