Jennifer Word CloudWhat do I enjoy writing? Just about anything… I have an extensive portfolio, so I decided to showcase just a few of my favourites.

Feature articles: I love them! No matter the subject, I relish getting stuck into researching and writing, conveying the information in an engaging and informative piece of copy.

One-liners, catchphrases, and headers are always great fun; short, sharp copy to draw you in even more so. Advertorials intrigue me as they’re an opportunity to use what I know about human psychology and apply it in a way that could bring about a change in habit.

Leaflets and newsletters are the perfect chance to condense and convey information in a format designed to fit in with a marketing campaign.

And then there’s…
Editing and proofreading
I can’t wait to sink my teeth into a piece and get down to the nitty gritty of honing and polishing it.

Design work is an added extra and I’ve recently begun exploring the role of video in marketing.

And last – but most definitely not least: Online media including websites, electronic newsletters, and social media, is an exciting way of combining design and copy to create a cohesive marketing whole.